Link Building or Content Marketing, or Both?

If you’re a small business working with a limited budget, then it can be really tough to decide how to use the time and resources you have available to get the best results. Do you pour all your efforts into directly driving traffic to your site and pushing conversions through content marketing, or do you try to push your rankings up to get in on all that sweet sweet search traffic? Should you try both?

With limited resources, its often better to focus your efforts, so that you can, for example, reach the front page of the search results, instead of page 3 or 4 (which won’t do much for you). Conversely, you don’t want to half-heartedly get into content marketing, because the quality of the content probably won’t be high enough.

Of course, it’s always best to take a holistic approach and to create a fully integrated digital strategy. When you don’t have the resources yet, though, you have to find somewhere to start.

Rand Fishkin, hosting Moz’s Whiteboard Friday back in 2013 took a good look at how you can make this decision so that you get the best results possible when you’re starting your digital marketing strategy.

Marcin Ladowski

Marcin Ladowski is an entrepreneur, a creative thinker and a serial technologist. He is the President and CEO of NetroStar, a global digital agency he founded in Miami. Through NetroStar he helps businesses around the world grow their brands and prosper on the Internet. His expertise includes website design, custom application development, system architecture design, e-commerce, online marketing and social media.

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About Marcin


Marcin Ladowski is President and CEO of NetroStar, a global web design company operating out of Miami. He has years of hands-on experience helping businesses around the world grow and prosper on the Internet. His expertise includes website design, IT solutions, e-commerce, online marketing and social media.

Marcin has been involved in the creation of multiple successful startups, including Webponder, a community of experts available for online consultation.

Marcin Ladowski's primary business venture - NetroStar - started as a local web design agency in Miami but quickly grew into the national and international markets as well as into related services. It currently provides comprehensive web development and online marketing services that are renowned for high standards of execution and customer service.

Marcin Ladowski holds Bachelors Degree and Masters Degree in Management Information Systems from Florida International University. He speaks English, Spanish and Polish.

He is passionate about martial arts and long distance running.