This is my favorite quick video introduction for how Google remarketing works, and why it’s such a powerful tool to help businesses increase sales.
Video By ClikTree
Remarketing is a tool that allows businesses to reach someone who’s visited their site before with the same or similar ads over and over again. That means that someone who’s looked at your product before gets a few opportunities to think about and reconsider making a purchase.
Because about 98% of people won’t make a purchase even after looking at a product, remarketing was developed as a way to reach out to that vast majority of web store visitors. Since they’ll get the opportunity to consider their purchase repeatedly, the site no longer has to rely on impulse purchases as their main source of revenue.