What’s Google Remarketing?

This is my favorite quick video introduction for how Google remarketing works, and why it’s such a powerful tool to help businesses increase sales.

Video By ClikTree

Remarketing is a tool that allows businesses to reach someone who’s visited their site before with the same or similar ads over and over again. That means that someone who’s looked at your product before gets a few opportunities to think about and reconsider making a purchase.

Because about 98% of people won’t make a purchase even after looking at a product, remarketing was developed as a way to reach out to that vast majority of web store visitors. Since they’ll get the opportunity to consider their purchase repeatedly, the site no longer has to rely on impulse purchases as their main source of revenue.

Marcin Ladowski

Marcin Ladowski is an entrepreneur, a creative thinker and a serial technologist. He is the President and CEO of NetroStar, a global digital agency he founded in Miami. Through NetroStar he helps businesses around the world grow their brands and prosper on the Internet. His expertise includes website design, custom application development, system architecture design, e-commerce, online marketing and social media.

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About Marcin

 

Marcin Ladowski is President and CEO of NetroStar, a global web design company operating out of Miami. He has years of hands-on experience helping businesses around the world grow and prosper on the Internet. His expertise includes website design, IT solutions, e-commerce, online marketing and social media.

Marcin has been involved in the creation of multiple successful startups, including Webponder, a community of experts available for online consultation.

Marcin Ladowski's primary business venture - NetroStar - started as a local web design agency in Miami but quickly grew into the national and international markets as well as into related services. It currently provides comprehensive web development and online marketing services that are renowned for high standards of execution and customer service.

Marcin Ladowski holds Bachelors Degree and Masters Degree in Management Information Systems from Florida International University. He speaks English, Spanish and Polish.

He is passionate about martial arts and long distance running.